AI and Printing Processes

Artificial intelligence is transforming the world of corporate printing – from automation to data analytics. See how we at POINT CZ are putting these trends into practice.

AI in Business Operations

Companies around the globe are exploring ways to integrate AI into their operations. We found a compelling study by McKinsey (March 2025) and summarized the key takeaways for you.

Productivity

According to the study, AI has the potential to increase business productivity by up to 40%, mainly by automating repetitive tasks and analyzing large volumes of data in real time. The report shows that 78% of organizations already use AI in at least one area of their operations.

Applications

63% of companies use generative AI for text creation, one-third for image generation, and one-fifth for code development. Generative AI brings the most value to marketing, sales, product development, and customer service.

Who's Driving It?

Profitability is highly dependent on leadership involvement – not just the IT department. The study reveals that 21% of businesses have already restructured processes using generative AI, and 28% have appointed the CEO as the AI lead.

Adoption Challenges

Most companies still lack best practices for implementing and scaling AI – such as clear roadmaps, KPI tracking, and communicating its benefits. Only 1% consider their generative AI implementation fully mature. Many are still searching for ways to unlock AI's full potential.

Impact on Employees

About 38% of firms expect AI to have little impact on headcount over the next three years. Workforce reductions are anticipated in customer service and supply chain roles, while IT and product development teams are expected to grow. Half of the companies are already seeking more data analysts.

How We Use AI at POINT CZ

At POINT CZ, we've embraced AI as a key ally in industrial printing, custom packaging production, and calendar manufacturing. AI supports us in various areas – from administration to sales – and is gradually being integrated into our core printing and packaging workflows.

Software Development

Our developers use AI to accelerate the development and testing of new applications that help automate production. Advanced AI implementations in other operational systems are already in progress.

Administration & Sales

Our AI assistants are starting to work with internal business data and help our sales team discover new opportunities. We believe they’ll soon analyze data and prepare personalized offers.

Marketing

Our marketing team leverages AI for content creation, communication, competitive analysis, and global trend tracking. Specialized AI tools assist with copywriting, media strategy, and campaign development.

Packaging and Print Production

AI is gradually becoming part of our production processes. We’re learning to implement AI in real-time print quality control. In packaging manufacturing, we plan to integrate AI in design evaluation and structural testing.

Autonomous Agents for Business Data

Our goal is to build AI agents with access to our business data. These digital assistants are still “in training,” but they’re fast learners. Soon, they’ll become valuable team members – supporting decision-making and quick responses.

Why We Do It

To us, AI is more than just a tool – it’s a partner that inspires us. It helps us see things from new perspectives, uncover weaknesses and opportunities, and pushes us to improve. Thanks to AI, we’re taking custom print production and packaging to the next level.

Looking for a printing partner unafraid of new technologies and skilled in using AI to your advantage? POINT CZ offers tailor-made printing services, from custom packaging to calendar printing and a wide range of print production solutions.

Contact our sales team – we'll find a solution tailored just for you.

Article by: Marek Kraus (Project Manager) and Markéta Švábová (Marketing Manager)

Source: “The State of AI: How Organizations Are Rewiring to Capture Value” (McKinsey, March 2025, 1,500 respondents)