D2C Packaging for Pharma

The pharmaceutical industry is undergoing a transformation. The D2C model is changing traditional distribution channels and creating new opportunities for drug manufacturers. What does this mean for printing and packaging production?

What is D2C?

The (Direct-to-Consumer) model allows manufacturers to sell their products directly to end customers, often through their own e‑shops or digital platforms. This eliminates the need for traditional intermediaries, such as wholesalers or pharmacies.

It brings several key advantages:

• Greater control over the brand and customer experience: Manufacturers can directly influence how their brand is perceived and provide consistent customer service.
• Direct data collection: Thanks to direct contact with customers, companies can better understand their needs and leverage feedback.
• Higher margins through the elimination of intermediaries: By removing distribution middlemen, manufacturers can achieve higher profits.
• Possibility of product and packaging personalization: Direct sales make it easier to adapt products to individual customer needs.

Impact on paper packaging production and offset printing

• Visually attractive packaging: Packaging for the end customer must not only be functional but also much more visually appealing.
• Educational elements: Integrating QR codes and other informational features into the packaging helps customers better understand the product and its use.
• Need for small-batch printing: Printing requirements will demand greater flexibility, individualization, and rapid response to changing demand.

Other trends in pharmaceutical packaging

• Use of biodegradable materials

• Packaging based on recycling and waste reduction

• Personalization and patient engagement

How can POINT CZ help?

• Packaging design and development: We provide packaging production according to specific needs and standards.

• Package insert printing: We print supplementary materials and package inserts.

• QR codes: We integrate modern security technologies.

• Just‑in‑time: We ensure flexible deliveries and have warehouse capacity.

• Supply Chain Management: We are a proven partner in the supply chain.

• GMP standards: Our facilities meet Good Manufacturing Practice standards.

• Sustainability: We received a B rating in the CDP project.

D2C introduces new challenges and opportunities for innovation in industrial packaging production and offset and digital printing.

Contact our packaging specialists. We will provide you with customized packaging, packaging development, and industrial printing.

Article author: Markéta Švábová, Marketing Manager POINT CZ